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July 4, 2011 / Dan

Marketing Technique: Using Facebook to reach a niche market

FacebookFacebook is a great marketing tool that your company could use to reach your niche market.  The reason that Facebook is such a great tool is that so many people use the site and many more are registering every day.  If your business is not yet using Facebook, it is time to think about setting up a page for your business.

The first step is to set up a profile for your self first as it is against Facebook’s terms of use to set up a profile that is not a person.  After setting up your own profile you can then add what Facebook calls a “Fan Page.”  It is important to fill out your business’s “Fan Page” with a detailed profile linking to your main site so that people can go to your site to find out more and hopefully convert to a customer down the road.

Now you may be overwhelmed and not know how to use Facebook to your advantage.  This is normal if you are new to Facebook and a reason many companies do not use Facebook correctly and lose “Fans.”  Instead of just posting content about your products and services, instead post great content that starts conversations with your fans.  This is what people want to see on your profile instead of a constant advertisement.  The most important thing to do is to participate in these conversations on Facebook and get your company’s name out there.  This shows people that you care about your customers and not get your advertising goals.

Facebook is a great new strategy for marketing as long as it is used correctly and not just a constant advertisement.  Create your Facebook profile and your company’s “Fan Page” and start creating content that your market would like to read about.  Most importantly have fun while participating in these conversations that you start on Facebook.

Let me know what you think of using Facebook as a marketing tool and how you think companies can use it best.  Comment below.

Photo credit: Flickr from pshab


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