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July 12, 2011 / Dan

Blogging to watch competition

Blogging is not only a great marketing technique in order to get your business name out their with great content, but blogging is also a great way to watch the competition and your market in general.

By putting quotes around your company’s name or products in a blog search engine you can see all of the blog that are written about your company and products.  This is a great marketing tool in order to conduct some market research and see what people are saying.  Also I good marketing technique would be to comment in on some of these blogs that mention your business.  This shows people that you care what is being said and that you do read other people’s blogs as well.

Another way you can use blogs to help your marketing technique is to watch your competition.  You can do this by seeing what they are writing about in their blog and if people like to read it.  It may be a good idea to run their blog through the website grader along with running yours through as well to compare.  You can also puts quotes around your competitions name in blog search engines to see what people are saying about your competition in your market.

Blogs are a great tool to conduct some market research to see what people are saying about your business and to see what your competition is saying.

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