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July 14, 2011 / Dan

Is a Blog important for Marketing?

iPhone for BloggingI have seen all over internet, as I read some different marketing blogs, the same question over and over: Is a blog important for a marketing plan?  The quick answer is YES.  I will go over a few of the different marketing techniques a blog can be used for and why a blog can be a great ROI (Return on Investment) for your marketing plan.

Blogging is not only important because of the large amount of new ones being made daily but they are also important to learn about other companies.  Through blogging you can reach a whole different part of your market than offline marketing techniques.  This seems obvious but some people do not think of a blog this way.  People are reading more and more blogs than before in order to get their news and to read about companies before they buy a new product or service.  It is important to remember as you start blogging that people do not want to read posts only about your products and company.  You need to create great content in every blog post that helps people and makes them trust your company and have them want to check back and subscribe to your blog.

Blogging is also great for your marketing plan in the market research area.  As I have said in earlier posts, you can use a blog to read what people are saying about your company and your competition as well as what your competition is blogging about.  This is a marketers dream, to be able to know what both customers and your competition is saying.

A large reason why blogs are a great ROI for any marketing plan is that they are free to start and only require your time to create some content.  What other type of offline marketing technique is free and can reach such a large market?  Not many if any other marketing techniques.  So if your company does not have a blog you should really consider taking the few hours a week in order to start one and to post great content to it.  You can even post to your blog on your iPhone while you are away from your computer!


Photo credit: BasBoerman on Flickr Creative Commons



Leave a Comment
  1. free norton antivirus download / Jul 17 2011 1:46 am

    a very inspiring sroties¡­great thanx to you and to all the people who develope this site. keep going and good luck.

  2. Atlanta SEO / Jul 18 2011 11:54 am

    It goes without saying that Blog is very important for marketing, this is a new technique to Brand.

  3. Dan / Jul 18 2011 10:00 pm

    Thank you for the comments! Check back for updates.

  4. zombieville usa / Aug 6 2011 3:52 pm

    I agree with your Is a Blog important for Marketing? New Marketing Techniques, superb post.

    • Dan / Aug 6 2011 11:23 pm

      Thank you for the comment. I have heard from many experts who agree that a blog is very important.

  5. robo defense / Aug 9 2011 11:40 am

    I agree with your Is a Blog important for Marketing? New Marketing Techniques, good post.

  6. invest liberty reserve / Aug 10 2011 8:20 pm

    Thanks i love your article about Is a Blog important for Marketing? New Marketing Techniques

  7. Reliable Marketer / Aug 11 2011 5:53 am

    Should it surprise anyone that small businesses like those referenced in this article draft off of the learning of larger businesses like organized companies? There’s nothing immoral about that at all. It’s all business, and nothing more.

  8. Reliable Marketer / Aug 24 2011 6:09 am

    Excellent article, the internet is a great thing for marketers that are looking for ways to make themselves some money. In today’s financial environment it is vitally important that you have multiple ways to make money once you start making your own business.

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