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July 16, 2011 / Dan

What is SEO?

SEO, which stands for Search Engine Optimization, is a large topic that could have a whole blog explaining it. I will go over the basics here and explain what is involved to answer the question: what is SEO?

The objective behind SEO is to optimize your website in order to allow your website to appear higher in the search results. This is an important marketing technique since a large amount of people look for new products or services online and primarily use a search engine to find these.

There are two types of SEO, which are onsite SEO and offsite SEO. Onsite SEO is all about doing keyword research to find the best keywords related to your site so potential customers can find your site when they type keywords in the search engines. Once the best keywords are chosen for your site, the next step in SEO is to optimize these keywords in the sites content.

In order to optimize keywords on the site you can add the keywords to the headings and alt tags for the images. These keywords need to make sense since Google will blocked sites that do keyword stuffing. A great way to keep keywords appearing in your content is to create a blog and use these words in your log posts.

Offsite SEO is mainly link building to raise your Page Rank. This is important because the more links you have linking to your site the better your site looks to Google. Although it is better to have high Page Rank sites linking to our site as this will rank yours better. As your Page Rank raises your site will appear higher in the search results for those keywords you optimized in your onsite SEO.

This is a very basic outline of what SEO is and what it is used for. I will post more detailed posts about SEO but it can become a very complicated topic. Are you uses these SEO techniques for your site?


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